1. Using Gravitars to Brand Your Online Discussions

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    Gravitars or globally recognized avatar are useful visual icons that represent you when you comment on a blog article on any website that is gravatar enabled.

    Anyone can create a unique gravitar profile via the Gravatar website. The profile is linked to your email addresses (you can add more emails) so that when you visit a website and make a comment your universal gravatar icon and information is displayed next to the comment.

    When participating in blog comments, or online discussions, small businesses can use gravatars as a chance to brand themselves in the conversation. You can easily personalize your comments with your photo or alternatively, you could use your logo, further putting brand recognition to your comments.

    As you participate more and more in the online community, and as you provide useful feedback and help to people, your “brand” will be carried and easily recognizable.