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	<title>Sam Howat - Entrepreneur and web adventurer. &#187; Marketing</title>
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	<link>http://samhowat.com</link>
	<description>I&#039;m a partner at Avelient.com, an entrepreneur, adventurer and husband. Posting thoughts on web, tech and life since 2000.</description>
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		<title>Hello stranger, let&#8217;s not connect on Facebook.</title>
		<link>http://samhowat.com/hello-stranger-lets-not-connect-on-facebook/</link>
		<comments>http://samhowat.com/hello-stranger-lets-not-connect-on-facebook/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 05:43:52 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=1451</guid>
		<description><![CDATA[I'm noticing a new trend in how I am using Facebook &#038; Twitter and I am curious to see if it resonates with other users. I am finding that the value of a connection is greatly increased when they are channeled through the appropriate network.]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Are You A Social Media Ostrich?</title>
		<link>http://samhowat.com/the-social-media-ostriches/</link>
		<comments>http://samhowat.com/the-social-media-ostriches/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 15:00:47 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=1250</guid>
		<description><![CDATA[There is a train of thought among many businesses that think that by avoiding Social Media they are avoiding the chance that their company or services will be trashed online. This idea stems from a fairly common misconception that companies can control what people think and say about their brand.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Maintaining Value in Your Twitter Stream</title>
		<link>http://samhowat.com/maintaining-value-in-your-twitter-stream/</link>
		<comments>http://samhowat.com/maintaining-value-in-your-twitter-stream/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 15:15:59 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=1165</guid>
		<description><![CDATA[Since joining Twitter, I found that one of the most difficult tasks is effectively maintaining the quality of my Twitter stream.  When I first joined, I would follow just about anyone, clogging up my timeline with useless tweets from people I didn't know or care to interact with. Over the years, and through trial and error, I've come up with a fairly solid method for curating my follow list.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How to Start a Social Media Campaign</title>
		<link>http://samhowat.com/small-business-social-media-marketing/</link>
		<comments>http://samhowat.com/small-business-social-media-marketing/#comments</comments>
		<pubDate>Fri, 07 May 2010 07:03:40 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=981</guid>
		<description><![CDATA[Though establishing an social media presence for your business can be a daunting task, there are several proven strategies for both establishing your campaign and tracking it's results that you can use to get started on the right path.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Privacy is Your Responsibility</title>
		<link>http://samhowat.com/facebook-privacy-is-your-responsibility/</link>
		<comments>http://samhowat.com/facebook-privacy-is-your-responsibility/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 00:12:26 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=959</guid>
		<description><![CDATA[Those who scream at Facebook about their privacy controls seem to forget the basics of privacy -- the privacy of your information online is ultimately your responsibility. You are choosing to upload each photo, each tweet, each message, and in the reality of the web is that security is not absolute.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Did You Know 4.0 : Social Media</title>
		<link>http://samhowat.com/did-you-know-4-0-social-media/</link>
		<comments>http://samhowat.com/did-you-know-4-0-social-media/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 16:00:25 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=729</guid>
		<description><![CDATA[This is an amazing walk-through of social media and its impact on our world. There is a shift happening in our world and those that are able to find a way to make it work for them will find new levels of success.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Bank of America Has No Follow Through</title>
		<link>http://samhowat.com/bank-of-america-has-no-follow-through/</link>
		<comments>http://samhowat.com/bank-of-america-has-no-follow-through/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 21:55:15 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=580</guid>
		<description><![CDATA[Three months ago I went into my local Bank of America branch and closed out my account. After about 15 minutes of work, they freed me up and sent me on my way. They assured me that I was taken care of and thanked me for my 8+ years of business... Simple... easy...  Not! ]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Sharing for Maximum Exposure</title>
		<link>http://samhowat.com/sharing-for-maximum-exposure/</link>
		<comments>http://samhowat.com/sharing-for-maximum-exposure/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:33:10 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=572</guid>
		<description><![CDATA[When sharing an article or blog post to Facebook and Twitter, don't just blast it out indiscriminately, plan your postings with a goal for maximum exposure to your audience.]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Roundup : Rotary Membership Conference</title>
		<link>http://samhowat.com/roundup-rotary-membership-conference/</link>
		<comments>http://samhowat.com/roundup-rotary-membership-conference/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 14:44:23 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=536</guid>
		<description><![CDATA[Hello Rotarians. Glad you found the site. As promised, I've put up a post that will provide you with some additional information, and contact information.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Suits, Sales &amp; Gurus, Twitter Douches</title>
		<link>http://samhowat.com/suits-sales-gurus-twitter-douches/</link>
		<comments>http://samhowat.com/suits-sales-gurus-twitter-douches/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 16:00:26 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=480</guid>
		<description><![CDATA[Anyone who's been on Twitter for more than ten to fifteen minutes is aware of the spam that is thrown your way. I've  taken the time to classify some of the different types of spammers so that you can avoid them. I know, how nice of me. ]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Social Media is Leveling the Playing Field</title>
		<link>http://samhowat.com/social-media-playing-field/</link>
		<comments>http://samhowat.com/social-media-playing-field/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 17:12:02 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=483</guid>
		<description><![CDATA[With the advent of social networking, people are rapidly outpacing the government's and businesses ability to control their message.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>AT&amp;T: Fixing Bad PR by Blaming Customers</title>
		<link>http://samhowat.com/att-fixing-bad-pr-by-blaming-customers/</link>
		<comments>http://samhowat.com/att-fixing-bad-pr-by-blaming-customers/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 17:45:34 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=436</guid>
		<description><![CDATA[ATT is playing catch-up to it's customers this week as they try to fix the bad PR that has been coming to them lately.]]></description>
		<wfw:commentRss>http://samhowat.com/att-fixing-bad-pr-by-blaming-customers/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why Google Isn&#8217;t Buying Twitter</title>
		<link>http://samhowat.com/why-google-isnt-buying-twitter/</link>
		<comments>http://samhowat.com/why-google-isnt-buying-twitter/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 17:00:48 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web, Reviews]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=386</guid>
		<description><![CDATA[Google recently made a blog post highlighting their different Twitter accounts. This set off a mass of speculation regarding Google and Twitter and an “impending purchase”.  One of the most ridiculous Twitter comments I saw was; “Google has 45 accounts on Twitter: why not just buy them?”.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Get Your Rotary Club on Facebook</title>
		<link>http://samhowat.com/how-to-get-your-rotary-club-on-facebook/</link>
		<comments>http://samhowat.com/how-to-get-your-rotary-club-on-facebook/#comments</comments>
		<pubDate>Mon, 11 May 2009 16:48:09 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=344</guid>
		<description><![CDATA[A basic primer for Rotary clubs who are looking to take their members online to social networking sites like Facebook. We attempt to give the 10,000 ft view of the issue and get Rotary clubs pointed in the right direction.]]></description>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Benefits of Small Business Social Media Marketing</title>
		<link>http://samhowat.com/benefits-of-small-business-social-media-marketing/</link>
		<comments>http://samhowat.com/benefits-of-small-business-social-media-marketing/#comments</comments>
		<pubDate>Thu, 07 May 2009 15:00:16 +0000</pubDate>
		<dc:creator>Sam Howat</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://samhowat.com/?p=332</guid>
		<description><![CDATA[Beyond the obvious benefits of protecting your business's reputation online, there are additional perks and opportunities that small businesses can use to their advantage.]]></description>
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		<slash:comments>1</slash:comments>
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